- silk protein
- oat flour
- macademia oil
- wheat gluten
Each brand seems to have one or two "natural" ingredients, usually prominently featured on the front but buried in a pharmacopeia of chemicals on the back. I'd list those too, but I doubt you want to know what the billions of us are putting on our heads in the name of cleanliness. But I can say that "gl" compounds - glucose, glycerine, glutamate, glycol - appear in almost every case, and although they sound terrible, they are mostly organic, to the point that even Tom's of Maine includes glycerine in its list of ingredients. Of course, Tom does not have a shampoo product - there are some lengths to which Nature cannot go.
Companies might get more creative, however, in using the natural goodness of Maine products. Tom, for example, doesn't appear to use any uniquely Maine item in spite of his company's name. May I suggest you consider producing the flavors listed to the left? Any or all of them will greatly enhance the appeal of the products to the right.
Moose bladder Tea Party tea
Extract of fog Moxie Lite
Lupine root Poland Spring Forever
Whisper of pine Moosehead Freedom Ale
Toe jam of eagle Fried clams a la pourpre
Blueberry blush Whoopie pie soup
Lobster water Anything at Moody's
After all, your company is not called Tom's of New Jersey.
*Trick question: all of them appear.